Brand, Identity, Logo
In 2005 I was tasked with redesigning the Fascinations logo ahead of a significant rebranding of the specialty retail chain. As their Creative Director I had already worked closely with key officers and the internal marketing team to layout the brand’s vision, positioning, and voice. The logo needed to convey warmth, connectedness, and a hint of sex appeal. Several iterations, Pantone swatches, and coffee-infused sessions later, we had the current version of the logo as it is displayed here.
Though the tagline has been updated since, the Fascinations logo and associated branding guidelines have seen the specialty retailer through several expansions and a myriad of new marketing opportunities.