Follow Your Heart
Print, Art Direction
The central message of Fascinations’ Valentine’s Day marketing efforts was the call for consumers to follow their hearts when considering the perfect romantic gift. The Follow Your Heart print ads were part of a broader campaign that included web, social media, direct mail, outdoor, PR efforts, and special events. The ad and its layout variants ran in Village Voice media outlets in Denver and Phoenix, The Arizona Republic, and The Denver Post among others.
Hues of Fascinations’ burgundy were used to convey depth and warmth. Illustrated icons of key product offerings were arranged to form the heart, further emphasizing the messaging while referencing a key element of the Fascinations logo.