Denim Days
Art Direction, Print, Mobile
The Denim Days promotion was designed to extract the maximum value from sample jeans generously donated to SF Goodwill by Levi Strauss & Company. The campaign called attention to a limited-time offer of new, unworn denim – a product not normally available in Goodwill stores.
![Michael Ham Portfolio - Art Direction - Denim Days - SF Goodwill Posters](https://designerham.com/wp-content/uploads/2014/09/sf-goodwill_poster-display_denim-days_2015_crop.jpg)
![Michael Ham Portfolio - Art Direction - Denim Days - SF Goodwill 50 Off Poster](https://designerham.com/wp-content/uploads/2014/09/sf-goodwill_poster-display_denim-days_2015_portrait-cropped.jpg)
![Michael Ham Portfolio - Art Direction - Denim Days - SF Goodwill New and Unworn Poster](https://designerham.com/wp-content/uploads/2014/09/sf-goodwill_poster-display_denim-days_2015_portrait-cropped_new.jpg)
![Michael Ham Portfolio - Art Direction - Denim Days - SF Goodwill Mobile Campaign](https://designerham.com/wp-content/uploads/2014/09/sfgw_comp_2015-01_denim-days.png)