Bulls Eye Bargains
Art Direction, Print, Mobile
The Bulls Eye Bargain campaign for SF Goodwill was designed to drive traffic to stores by highlighting an assortment “new goods” from a well known discount retailer. The creative brief called for the suggestion of a bulls eye graphic through the use of arrows and negative space, without violating a valued community partner’s brand standards.
A mix of mobile and online ads were used to drive shoppers to a store locator landing page, while in-store signage directed guests to the overstock and closeout product on the retail floor.